Cool Runnings ReDesign
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For an interactive media assignment focused on voice integration, I explored the relationship between voice pitch and color—mapping higher pitches to lighter tones and lower pitches to darker ones.
0:00 - 1:27: Code explanation
1:27 - 2:00: Demonstration
2:00 - 2:13: Resources
Haft2 is a Toronto-based branding and design agency known for its colour strategy approach and purpose-driven work. Since 2004, they’ve partnered with non-profits, arts, and healthcare sectors to create impactful, research-led branding and design. Led by Paul Haft, the agency champions inclusivity, sustainability, and creative excellence.
Haft2 SiteArt Director + Strategist + 3D Designer: Tasnimah Ahmed
Art Director + Researcher + Graphic Designer: Subah Zaman
Branding + Designer: Minsol Jang
For our packaging design assignment, we reimagined three of Cool Runnings’ sauce flavours. Guided by in-depth competitive and design research, our redesign focused on improved readability, stronger visual hierarchy, and bold, illustrative storytelling to enhance shelf appeal and user clarity.
Art Director: Tasnimah Ahmed
Designer & Illustrator: Tara Haghighi
For an interactive media assignment involving facial recognition, I created a tool that analyzes a person’s HSL (Hue, Saturation, Lightness) values to determine their seasonal color palette. This ties into the trending concept of personal color analysis—a method used in beauty and fashion to identify which colors best complement an individual’s natural features based on the four seasons: spring, summer, autumn, and winter.
0:00 - 0:49: Code Explanation
0:49 - 1:17: Demonstration
1:17 - 1:58: Further Code Explanation
As part of the joint OCAD x UofT 3D Game Design course, I collaborated with a team of 4 OCAD students and 5 UofT students to create Stellar Requiem, a rhythm-based game. I worked on level design and social media strategy.
Our game was presented at Zynga—a leading global game developer known for titles like FarmVille and Words With Friends—and at the Level Up Showcase 2024, Canada’s largest student game showcase.
In the summer of 2024, I was hired as a student monitor at OCAD University’s Centre for Teaching and Learning. My role included guest services, event support, and content creation for social media. I developed content for the English for Art & Design (EAD) program from summer to fall 2024, and for the Writing & Learning Centre (WLC) from summer 2024 through winter 2025.
This was a motion graphics assignment where I challenged myself to integrate animation into live-action footage. It’s my visual interpretation of what dissociation can feel like.
Jotno is a sustainability initiative that introduces a gamified educational app to address food waste in Toronto. The mobile app teaches users how to upcycle leftover ingredients into new meals, using a competitive points system to encourage participation.
More Skill-Based Projects
Pillow - Design for Visual Impairment
Branding and designing packaging for three types of visual impairment.
Haft2 - Design Agency
Social media work from my summer internship at Haft2 Inc.
OCAD Centre for Teaching & Learning
Social media work from my time at OCAD's Centre of Teaching & Learning.
Logo Reveal
Motion graphics video showing my logo reveal
Dissociation in my Eyes
Motion Graphics assignment integrating poetry
Stellar Requiem
Game design work I did as part of OCAD x UofT 3D Game Design Course.