Tasnimah Ahmed

Hi there, I'm Tasnimah Ahmed - an advertising major based in Toronto.

My journey in advertising began with my foray into creating content on TikTok. I learned that the way a product is advertised can significantly influence how people choose to allocate their resources – both money and time. This realization led me to perceive advertising as an art form that centers around forging genuine connections with the audience. My aim is to cultivate more meaningful relationships through truthful advertising.

Currently, I am a third-year student at OCAD, relentlessly honing my skills to craft ads that leave an evergreen imprint on the minds of Canadians.

GET TO KNOW MORE

Types of Works that I provide

Graphic Design

UI/UX Design

Copywriting

Ideation

Research

Advertising Campaigns

These campaigns showcase my skills in tackling problems and promoting products or events, demonstrating my ability to work independently or within a team.

HAft2 internship

Jo malone - reimagine

Jinju - peer branding

Near: Bringing the World Together

Motion Design

Pillow - Design for Visual Impairement

How do I build my work process

STEP 1

Market Research

- Identify the target market and customer segments
- Research market trends, competitors, and customer needs
- Gather insights to understand customer preferences and pain points

STEP 2

Target Audience and Market Strategy

- Understand the campaign's target audience
- Research their preferences, dislikes, and behaviors
- Find ways to connect with both the community and individuals
- Determine the marketing goals and objectives

STEP 3

Promotion and Advertising

- Develop an integrated marketing communication plan
- Create compelling promotional materials, including advertisements, brochures, and online content
- Decide on advertising channels such as TV, radio, digital ads and social media.

STEP 4

Digital Marketing and Public Relations

- Establish a strong online presence social media profiles, and e-commerce platforms
- Utilize search engine optimization (SEO), content marketing, and paid online advertising
- Manage relationships with media outlets and influencers.

STEP 5

Monitor and Analysis

- Monitor the performance
- Go through analytics
- Gather feedback from clients and customers
- Make changes to the strategy for client retention

Experiences & Tools

Figma

Procreate

After Effect

Adobe Photoshop

Premiere Pro

Adobe Indesign

VScode

Freelance Designer

Fiverr - Graphic Design, Video Editing, Illustration

Currently

Student Typewriter

Toronto Festival of Authors

September 2022 - October 2022

Head of PR and Marketing

Billz Magazine

February 2021 - July 2021

"You guys won't believe what i just found"