Jinju - peer branding

Description

We were given an assignment to pick a peer we don't know personally and do branding for them. I picked someone, did an interview and went through a thorough process.

Link to Haft2's website

Date

2024

skills used

Strategizing Branding Graphic Design

No items found.

Carousel for Pride MonthMotion Graphics for Malala DayCarousel for Friendship DayDay in my Life Reel

Concept Presentation

Strategy Plan for August

Jo malone - reimagine

Jinju - peer branding

Description

We were given an assignment to pick a peer we don't know personally and do branding for them. I picked someone, did an interview and went through a thorough process.

Date

2024

skills i used

Strategizing Branding Graphic Design

No items found.

Jo malone - reimagine

Jinju - peer branding

Description

We were given an assignment to pick a peer we don't know personally and do branding for them. I picked someone, did an interview and went through a thorough process.

Date

2024

Areas

Strategizing Branding Graphic Design

Motion Design

Jinju - peer branding

Description

We were given an assignment to pick a peer we don't know personally and do branding for them. I picked someone, did an interview and went through a thorough process.

Date

2024

Areas

Strategizing Branding Graphic Design

Phase 3

Tribute on the TTC:

Subway trains and buses adorned in a dignified black design
Names of men lost to mental health, testicular, and prostate cancer showcased
Purpose: Raise awareness and pay homage to their lives and challenges
Subtle red text: "He might be next"

Citywide Video Display:

Emotive video showcased on strategically located billboards

Supportive Merchandise:

Countdown website transitioned into official platform
Exclusive merchandise available for purchase
Proceeds directed to the Movember Foundation

‍

Near: Bringing the World Together

Jinju - peer branding

Description

We were given an assignment to pick a peer we don't know personally and do branding for them. I picked someone, did an interview and went through a thorough process.

Date

2024

Areas

Strategizing Branding Graphic Design

Problem
Luxury self-care products often prioritize aesthetics over accessibility, making it difficult for visually impaired individuals to navigate their routines independently.

‍Insight
True luxury should empower all users, including those with visual impairments, by integrating accessibility and sustainability without compromising quality or design.

‍Solution
The "Pillow" perfume line redefines luxury by incorporating tactile elements, high-contrast visuals, and sustainable materials. Key features include NaviLens technology for audio-based product information, embossed flower illustrations and text for touch-based identification, fragrance patches for easy scent selection, and ergonomic packaging for intuitive use. A refill service and practical additions like a magnifying card enhance both accessibility and sustainability, setting a new standard for inclusive self-care.

‍

Motion Design

Jinju - peer branding

Description

We were given an assignment to pick a peer we don't know personally and do branding for them. I picked someone, did an interview and went through a thorough process.

Date

2024

Areas

Strategizing Branding Graphic Design

Jinju - peer branding

Concept Presentation

Strategy Plan for August

Jo malone - reimagine

Jinju - peer branding

Jo malone - reimagine

Jinju - peer branding

Motion Design

Jinju - peer branding

Phase 3

Near: Bringing the World Together

Jinju - peer branding

Motion Design

Jinju - peer branding

logo reveal

ABC's format

HAft2 internship

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